What happened to Pepsi?

New logo Pepsi is unveiling a new logo and visual identity system after 14 years that includes a bold typeface, updated color palette and a signature pulse. (Hand-out/PepsiCo Beverages North America)

By Aaron

June 05, 2024 at 9:31 am EDT

It wasn’t that long ago that Pepsi and Coke were knee-deep in the Cola Wars of the 80′s

Since 1985, Pepsi had solidified itself as the 2nd most popular soda in the United States, but all of that changed recently when Dr Pepper surpassed them with 8.3% of the cola market share.

Drop a comment below: Have you ever loved Pepsi? Has it changed over the years?

Aaron

Join Aaron every weekday from 6am - 10am on 96.9 The Eagle. Whether you’re battling I-95 traffic or just need that first shot of caffeine, he’s got the classic hits to make your morning commute a breeze. From the "80s at 8" to the stories behind the songs, start your day with a Brooklyn kid who's called the First Coast home for 25 years!

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