What happened to Pepsi?

New logo Pepsi is unveiling a new logo and visual identity system after 14 years that includes a bold typeface, updated color palette and a signature pulse. (Hand-out/PepsiCo Beverages North America)

It wasn’t that long ago that Pepsi and Coke were knee-deep in the Cola Wars of the 80′s

Since 1985, Pepsi had solidified itself as the 2nd most popular soda in the United States, but all of that changed recently when Dr Pepper surpassed them with 8.3% of the cola market share.

Drop a comment below: Have you ever loved Pepsi? Has it changed over the years?

More on this story can be found here.


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