Gene Simmons had the whole music industry rolling its eyes when he tried to trademark the "devil horns" hand gesture, but the backlash didn't affect him.
As a matter of fact, Simmons doubled down during a recent interview. Gene says "You can't please everybody. Not everybody likes Jesus, either. Instead of worrying what people think, I just go my merry way, and do whatever I want to do. If I could, I would trademark the air you breathe. Every breath. Yes, I would."
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Gene withdrew the devil horns trademark application not long after it was filed. Trademark experts say the request probably wouldn't have succeeded.