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Posted: September 20, 2017

Gene Simmons Would Trademark the "Air You Breathe" If He Could

By Aaron

Gene Simmons had the whole music industry rolling its eyes when he tried to trademark the "devil horns" hand gesture, but the backlash didn't affect him.

As a matter of fact, Simmons doubled down during a recent interview. Gene says "You can't please everybody. Not everybody likes Jesus, either. Instead of worrying what people think, I just go my merry way, and do whatever I want to do. If I could, I would trademark the air you breathe. Every breath. Yes, I would." 

Tom 🤘🏼

A post shared by Gene Simmons (@genesimmons) on

Gene withdrew the devil horns trademark application not long after it was filed. Trademark experts say the request probably wouldn't have succeeded.

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