Fairfield Inn & Suites
4888 Lenoir Avenue
Jacksonville, FL 32216
7:30 a.m. Thursday, July 25, 2013
MarketingExperiments increased blog traffic 232% with content marketing. And, you can too! According to MarketingSherpa research, marketers say that content is among the most effective lead generation tactics, but also among the most difficult for them to execute. In this session, Pamela Markey, Senior Director of Marketing, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, will provide an inside look at how the parent company of MarketingSherpa and MarketingExperiments produces its own content, and share some research and “how to” information about content marketing. In this session, you will learn:Why so-called “free” content isn’t really free for your audienceHow to identify your brand’s content “story”How to overcome 3 common content marketing barriers
Senior Director of Marketing, MECLABS
Pamela builds strategic partnerships, plans promotional initiatives, and is responsible for all communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through Pamela. Before joining the team in June 2009, Pamela worked for seven years as a wireless marketing manager at Bell Canada, during which time she spearheaded marketing communications for the national Solo Mobile and Bell Mobility brands. Pamela’s work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. She started her marketing career at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University.
Director of Editorial Content, MECLABS
Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has 13 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications. Our SponsorsMany thanks to our sponsors, the Fairfield Inn & Suites Butler Boulevard, Conscious Eats (a social enterprise of Character Counts! Jacksonville), the Jacksonville Business Journal, Folio Weekly, and Advantage Business Magazine.
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