Fairfield Inn & Suites
4888 Lenoir Avenue
Jacksonville, FL 32216
7:30 a.m. Thursday, June 27, 2013
Sales | Retail
Many organizations misunderstand the value of building community. For most, being involved in the community is haphazard at best. But, to those that truly understand community building, the value comes from the efficiency of reach, feedback, communication, and amplification of marketing messages. Learn how Intuition Ale Works has gained value from these benefits and more with their community-oriented marketing strategy.Community can be built in a variety of ways. Intuition Ale Works has chosen to tie their story to Jacksonville, giving them a unique connection to the local market. While operating on a small marketing and advertising budget, Intuition has successfully engaged their target market through a variety of creative grassroots efforts including social media, events and festivals, brewery tours, unique packaging, and numerous other organic methods.By adopting a community based philosophy from the beginning, Intuition has crafted a brand that resonates with customers. Learn how truly embracing the value of community has allowed Intuition to connect with customers by promoting fun, collaboration, education, quality, and passion throughout Northeast Florida. You’ll walk away with actionable ideas that can be incorporated into your organization’s community engagement efforts.About Cari Sanchez-PotterCari Sanchez-Potter is the General Manager of Intuition Ale Works. She has been with the brewery since it opened in Riverside in 2010 and oversees all marketing, communications, social media, human resources, community relations and event planning initiatives. In early 2012, Intuition Ale Works became the first craft brewery in the state of Florida to offer its beers in cans. The brewery’s draft and canned products are currently distributed in Northeast and Central Florida.Cari is the Owner and Executive Producer of The Legend Series, a quarterly pop-up art and dining series that showcases the best of Northeast Florida’s culinary, visual and performing arts in highly unusual locations. Grassroots marketing tactics and the media attention received by The Legend Series have created a buzz among the local creative community and tickets to the events sell out in seconds. Cari is also a co-founder and manager of the King Street Farmers Market, a weekly local food market in Riverside.Originally from Northeast Ohio, Cari moved to the First Coast after marrying a Jacksonville native in 2009. Her personal mission is to foster a vibrant food, drink and arts culture in Northeast Florida. She has contributed food articles to a number of local and national publications, sits on the board of Atypical Arts Presents, is actively involved with Slow Food First Coast and has sat on the planning committees for many charitable events.Cari holds a BS in Marketing from Boston College and a MA in Gastronomy from The University of Adelaide / Le Cordon Bleu in South Australia. Her experience living on five different continents has informed her approach to the local cultural initiatives she spearheads.Our SponsorsMany thanks to our sponsors, the Fairfield Inn & Suites Butler Boulevard, Conscious Eats (a social enterprise of Character Counts! Jacksonville), the Jacksonville Business Journal, Folio Weekly, and Advantage Business Magazine.
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