SKYLANDERS GIANTS ARRIVES AT THE AVENUES MALL PROVIDING AN UP CLOSE AND PERSONAL LOOK OF THE SEASON’S MOST ANTICIPATED GAME AND TOY WHAT: Activision Publishing, Inc., makers of the #1 best-selling kids game of 2011, Skylanders Spyro’s Adventure, invites Jacksonville families and their kids for an opportunity to experience and play the hotly anticipated sequel Skylanders Giants. At The Avenues Mall, shoppers will be treated to a limited time Skylanders experience and special temporary kiosk. Come take a break from Holiday shopping to see the Giant and LightCore toys as well as new Skylanders. Above and beyond a traditional booth display at the Skylanders Giants area, kids will have a unique opportunity to experience and play one of the year’s most anticipated games and toys, as well as engage in fun play and have a chance to win exciting prizes. The Skylanders Giants experience is not-to-be-missed! WHEN: November 15 – November 18, 2012 Nov. 15-17: 10:00 AM – 9:00 PM Nov. 18: 12:00 PM – 6:00 PM WHERE: The Avenues Mall 10300 Southside Blvd Jacksonville, FL 32256 ACTIVITIES: Hand’s on gameplay Gaming kiosks, displays and stations Fun activities, games and more! MEDIA OPPORUNITY: • Attend with family and friends • Photos and visuals for reporting • Calendar and event listings as a fun activity for families CONTACT: Katie Harris-Maines PMK*BNC On Behalf of Activison 310-854-4800 Katie.Harris@pmkbnc.com